HTC puts ‘Super LCD’ displays on Desire and Nexus One

27 Jul 2010

Mobile phone designer HTC has revealed new versions of the HTC Desire and Nexus One smartphones that come with its new Super LCD technology that will redefine high definition on smartphone screens.

The Super LCD (SLCD) display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

The technology will go into a variety of HTC models, including the HTC Desire and the Google-designed Nexus One.

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels, including approximately five times better power management. 

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SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III technology.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7-inch displays.  The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. 

“The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7-inch displays with some additional benefits, including battery performance,” Chou said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

editorial@siliconrepublic.com