IDA Ireland to reveal a new responsive website this morning

25 Sep 2014

Pictured: IDA CEO Martin Shanahan with the Minister for Jobs, Enterprise and Innovation Richard Bruton

Ireland’s development agency IDA will later this morning reveal a new responsively designed website that will work across multiple devices and act as a shop window for investing in Ireland.

The newly designed site goes live from 9am this morning.

IDA Ireland’s website currently attracts 500,000 visitors a year and is a key asset in the competition against other locations worldwide that are also battling for foreign direct investment (FDI).

“The customer journey in FDI is a long and complex one, but there is no doubt that the journey often starts online and that is why a strong web offering is so important,” said IDA Ireland’s recently appointed CEO Martin Shanahan.

“IDA constantly evolves and enhances its suite of digital platforms, to make sure it remains relevant to the audience. IDA will continue to make sure that it engages with the FDI audience in ways that resonate with investors”.

The new responsive design follows a strategic review that took into account traffic data, visitor behaviour, interviews with investors and workshops with IDA staff.

A core facet will be increased emphasis on search engine optimisation (SEO).

New features that will grace the site include interactive charts that users can switch on and off or download in tabular form, interactive content about doing business in Ireland and vitally social media widgets to share content within pages and not just URLs.

The site will be localised for 10 markets including South Korea, Italy, Spain, Brazil, Russia, France, India, Germany, China and Japan.

“As part of our overall plan to maintain and accelerate this strong flow of multinational investment and jobs, we are constantly looking at our offering and looking at ways to improve it to keep ahead,” the Minister for Jobs, Enterprise and Innovation Richard Bruton TD said.

“The IDA website – a crucial shop window to the world – is a small, but very important part of this effort.

“Today’s launch of a new, cutting edge site with rich content and easy navigation on all devices, is very welcome.”

Out with the old …

… and in with the new

Dublin docklands image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years