Crowdfunding site Indiegogo is expanding from fundraising for start-ups into charitable fundraising by allowing pages to be set up for individuals or organisations badly in need of financing.
Known as Indiegogo Life, the new microsite launched today to cater to less entrepreneurial needs and tackle issues that could include raising money for a person’s operation, or for the preservation of a village’s way of life on the other side of the world.
While the site has allowed people to raise funds for charitable causes almost from day one, Indiegogo has confirmed this new site will forego any fees usually placed by Indiegogo on any amount fundraised, which would differentiate it from similar crowdfunding websites.
Despite being one of the most recognisable websites for crowdfunding, Indiegogo still languishes behind its main competitor, Kickstarter. Recent figures show that of every 10 crowdfunding projects established, only one is with Indiegogo, which suggests this recent development could be an attempt to encourage more people to use the site.
Speaking to Wired, Danae Ringelmann, chief development officer with Indiegogo, spoke about establishing Indiegogo Life.
“We saw how many people started using the platform to raise money for themselves, a loved one, or even a stranger they wanted to help. Indiegogo Life is a response to their needs.”