Indo to tag all content in digital asset deal

6 Nov 2008

Independent News and Media has struck a deal with Canadian technology firm Nstein to semantically tag and organise its entire library of media assets.

Nstein, a major provider of digital publishing systems for newspapers, magazines and online content providers, will deploy its Text Mining Engine (TME) across all of the Independent Group’s print, web and broadcast material.

As well as the Irish Independent group of newspapers, Sir Anthony O’Reilly’s international media chain owns paper and radio stations on four continents, including the UK’s The Independent and Northern Ireland’s 137-year-old Belfast Telegraph.

The various papers represent a wealth of content on their respective websites, but readers have not begun to tap this rich repository.

With Nstein’s TME, Independent News and Media’s news articles will be semantically analysed and automatically enriched with content tags, enabling better search engine optimisation, and an enriched online readership experience with easier content discovery.

“We want to make readers more aware of the great content we have,” explained Bill Swanson, managing director of Digital.

“By semantically analysing each piece of content, Nstein’s TME creates a ‘linguistic fingerprint’ of our library. By doing this, we can expose important concepts and entities, in addition to closely matching similar content – thereby significantly increasing relevant results for our readers. In clustering associated content together, we will increase our page views dramatically,” Swanson said.

Nstein is the online provider of choice for many of the world’s leading media companies including: News International, Associated Newspapers, Financial Times, Telegraph, Liberation, Groupe Moniteur, Transcontinental Media, Conde Nast, ImpreMedia and Gesca Digital Media.

“Independent News and Media is already using Nstein’s Digital Asset Management (DAM) and Picture Management Desk (PMD) – so we are thrilled that it has chosen Nstein’s solutions to automatically generate rich metadata and power its search engine for its websites,” said Louis Mousseau, managing director of Nstein Europe.

“By semantically tagging assets, publishers can automatically and proactively ‘propose’ relevant content to readers – creating a dramatically superior user experience.

“When publishers expose content in this fashion, search engine traffic and impressions per visit, or ‘stickiness,’ will significantly increase – resulting in higher advertising revenues,” Mousseu added.

By John Kennedy

Pictured: the Irish Independent website

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years