#io12 – Dropbox could see drop-off as Google Drive arrives on iOS

29 Jun 2012

Google I/O has seen yet another release as Google Drive comes to iOS, offering Google’s cloud hub to iPhone and iPad users.

Google Drive, which brings with it the functionality of Google Docs, was launched just 10 weeks ago and in that short time more than 10m users have signed up.

More capabilities have been introduced at I/O, including offline editing, integration with Chrome OS, and an app for iOS.

This means Google Drive is now available on Mac, Windows, Chrome OS, iOS and Android devices, giving users a multitude of options for access to their files.

Up until now, Dropbox has largely dominated the cloud application market, and having a native app for mobile devices has helped. However, Google’s competitive pricing could see Drive taking over, as anything more than 2GB will cost you with Dropbox, but Drive gives you 5GB for free plus unlimited storage for files in the Google Docs format.

Google Drive is part of the company’s plans to have us all ‘going Google’, and the trend is covering a lot of ground so far. Of the top 100 universities in the US, 66 are using Google Apps, as are government institutions in 45 out of 50 US states and 5m businesses.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.

editorial@siliconrepublic.com