Apple’s iPhone has notched up its third consecutive year as the most social brand on the Vitrue 100 list.
The list is compiled by analysing online conversations on a daily basis across social networks blogs, microblogs, photo and video-sharing sites using the Vitrue Social Media Index (SMI).
According to Vitrue, there was an increase in social buzz around consumer electronics goods in 2010, with 30pc of the brands that made this year’s list coming from that category. The next most popular category was fashion and retail, with 20pc of the brands coming from this group.
Vitrue said 2010 was the year of the deal, with an increase in retailers using social media to share deals from Foursquare check-in incentives, daily deals like LivingSocial, Scoutmob and Groupons, Twitter’s Earlybird, Facebook couponing and the new Facebook Deals with Places.
The Gap appears on the Vitrue 100 at No 91, with three social buzz moments in 2010: the first national retailer to utilise a Groupon in August, The Gap logo change in October, and using Facebook Places to distribute a nationwide check-in deal.
The brands with the biggest gains of the year are AT&T and Visa, which each jumped 45 spots from last year. Vitrue quotes Ad Age as reporting that AT&T last summer started addressing customer service mentions of the brand on social sites by growing a team of five people to 19 dedicated to managing their social networks (Twitter, Facebook and YouTube).
Visa, meanwhile, was a title sponsor of the 2010 FIFA World Cup. Vitrue noted that the global nature of the event made social an efficient and effective medium for awareness building. The company placed significant resources into social, mainly Facebook and YouTube. Visa developed numerous Facebook and YouTube campaigns — like ‘Go Fans’ and ‘Visa Match Planner’ — that generated tremendous buzz worldwide around the world’s biggest sporting event. And it made all its promotions and social efforts available in multiple languages.
The Vitrue 100: Top Social Brands of 2010
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1. iPhone 2. BlackBerry 3. Disney 4. Android 5. iPad 6. Sony 7. Apple 8. MTV 9. Coca-Cola 10. Samsung 11. Ford 12. Mercedes 13. BMW 14. Starbucks 15. iPod 16. ABC 17. Xbox 18. NBA 19. CNN 20. Honda 21. Dell 22. Amazon 23. Hewlett-Packard 24. Nike 25. Nokia 26. Playstation 27. Ferrari 28. Wii 29. eBay 30. Nissan 31. Microsoft 32. AT&T 33. iTunes 34. Adidas 35. Audi 36. NFL 37. Nintendo 38. Red Bull 39. Best Buy 40. Toyota 41. Gucci 42. Visa 43. Victoria’s Secret 44. Disneyland 45. Suzuki 46. LG 47. Fox News  48. Zara 49. Volkswagen 50. Turner |
51. Converse 52. Dodge 53. CBS 54. General Motors 55. ESPN 56. Panasonic 57. Porsche 58. NBC 59. Chevrolet 60. Target 61. Jeep 62. Kia 63. Intel 64. Subway 65. NHL 66. McDonald’s 67. Pandora 68. Major League Baseball 69. Sprint 70. Puma 71. Harley Davidson 72. Pixar 73. NASCAR 74. REI 75. Walmart 76. Mac 77. Discovery Channel 78. H&M 79. Philips 80. Pepsi 81. Prada 82. T-Mobile 83. Skittles 84. Burberry 85. Verizon 86. Louis Vuitton 87. Motorola 88. Krystal 89. IKEA 90. IBM 91. The Gap 92. Sears 93. Armani 94. Cisco 95. Zappos 96. American Express 97. Hurley 98. Oracle 99. Netflix 100. TBS |
Article courtesy of Businessandleadership.com
