Irish firm at spearhead of Oracle’s Web 2.0 plans

30 Apr 2008

FeedHenry Ltd, a Waterford-based software company, is at the forefront of a business software giant’s spearhead into the telecoms end of the burgeoning Web 2.0 marketplace, it emerged last night.

Oracle, one of the world’s largest software companies has named 30 independent software vendors as partners for its standards-based service delivery platform (SDP), including a Waterford software company that develops Web 2.0 and mobile 2.0 technology.

Oracle said that in today’s Web 2.0 world, traditional telecoms companies must deliver compelling new services to compete with emerging, alternative service providers.

Many are looking to standards-based platforms to build and deploy new services such as blended voice and data, messaging and video sharing on next-generation mobile networks like IP Multimedia Subsystem (IMS).

At the heart of Oracle’s strategy is its Oracle Communication and Mobility Server (OCMS), which will allow operators to easily deploy services based on Session Initiation Protocol (SIP) standards.

FeedHenry is using OCMS to help telcos quickly launch new converged web and mobile services through advertising.

The company offers end-to-end solutions that enable CSPs to deploy widgets that display, for example, the latest news, current weather, maps, etc, on their broadband and mobile portals.

The telcos can also leverage FeedHenry’s SDP to make their existing network services, content and third-party services available as widgets.

FeedHenry also provides an IMS adaptor that enables CSPs to combine IMS capabilities with widgets to create mash-ups.

One major European telecoms provider is deploying FeedHenry’s new tools, and various operators throughout Europe and the US are trialling the technology.

“With the growth of Web 2.0, there is no question service providers will adopt services like widgets, but many industry observers question how they will generate revenue from them,” said Barry Downes, chief executive of FeedHenry.

“By partnering with Oracle and integrating our solution into customer-facing processes like billing and CRM, we deliver a foundation for communications services providers to quickly deploy Web 2.0 services and drive revenue,” Downes added.

By John Kennedy