Digital advertising firm SalesOnline has won the online advertising account for CNN across its three main channels – CNN.com, CNN International and CNN Money
What this means for SalesOnline is that as the exclusive advertising sales agent on behalf of CNN it will be providing the Irish advertising content for these platforms for web visitors logging on to CNN.com from Ireland.
“CNN is an excellent channel for targeting high earners, professionals and business decision-makers, and CNN.com already attracts a large volume of Irish ABC1 internet traffic,” said Simon Ferguson, chief executive, SalesOnline.
“Working together, CNN and SalesOnline will drive even more ABC1 traffic to the site and offer more rich content, which research shows is very attractive to this audience segment.
“All of us at SalesOnline are both proud and excited about the addition of CNN.com to our Premium Portfolio of websites and look forward to expanding the site’s reach to even more high earners.”
By Marie Boran