Irish people buy way too many clothes, for fear of #morto double-tagging

28 Apr 20152 Shares

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A new report has found that Irish people change their outfits more than ever before, for fear of being tagged twice online in the same gear.

A new report has found that Irish people change their outfits more than ever before, for fear of being tagged twice online in the same gear.

It seems the rise in our utter devotion to the likes of Facebook and Instagram is at such a ridiculous level that, OMG, you so can’t wear that sweater again.

TK Maxx surveyed 1,000 adults of all ages and found that a frankly ridiculous 17pc of those asked were concerned by multi-tagging and buy new clothes just to avoid this.

Weirdly (or not, actually) lads spend about 30pc more than women to avoid this fashion disaster.

Less surprising is the role social media plays in leading fashion trends, with two-thirds of women polled feeling that it “inspires them to try new fashion styles”.

Considering the plethora of Instagram and YouTube ‘celebs’ that peddle their fashion wares, this is not major shock.

“Social media is moving people toward a wide range of fashion ideals and style icons,” said TK Maxx’s Deborah Dolce.

“While celebrity culture is still strong, we now look to a much broader base of people for inspiration, from our friends to bloggers to online diarists. Social media platforms enable us to express ourselves freely and showcase our personal style.”

It’s all a bit ridiculous, and that’s coming from someone so entrenched in the fashion industry that I can’t go a single 24 months without buying a new cardigan. Of which I have three. Six years’ good work I do believe.

It all reminds me of a wonderful episode of Doug, when even our favourite protagonist got drawn into this weird, trend-setting world. Enjoy:

Fashion picture, via Shutterstock

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Gordon Hunt is a journalist at Siliconrepublic.com

editorial@siliconrepublic.com