Irish Social Media Awards shortlist announced

20 May 2011

Irish Social Media Awards sponsor Bord Gáis Energy today announced the shortlist for the inaugural event.

The awards, which will be presented at a ceremony on Thursday, 26 May, in Dublin’s Mansion House, are designed to recognise talent in online interaction, engagement and innovation, and to highlight best practice and importance of social media in business.

2FM DJ Rick O’Shea is the MC on the night and will announce the winners of the 16 competitive categories. Attendees on the night will also be encouraged to have a go at customising a Bord Gáis Energybot on a Digital Graffiti wall and be in with a chance to win a prize on the night.

“We are overwhelmed with the fantastic response and amount of entries received for the awards,” said digital and social media manager at Bord Gáis Energy, Eoin O’Suilleabhain. “It highlights the importance of social media as part of an overall communications strategy and as a standalone channel, and no doubt this is just the beginning of things to come.”

The full shortlist:

Facebook Page for a Business

A|wear Facebook
The Secret Garden
Toyota Ireland
Spin 1038

Facebook Page for a Non-Profit Organisation

Defence Forces
Science Gallery
Concern Worldwide
Tourism Ireland
Dublin Zoo
IT Sligo
FOTA Wildlife Park
Barnardos Ireland

Facebook Page for a Business (Owner Managed)

Vodafone Ireland
My Lunch IE
Glenisk Organic
My Kids’ Time
Tour America
Meteor Mobile
Spin 1038
Cork Independent
Puddle Ducks
3 Ireland

Integrated Facebook Campaign (Page, App and Ads)

Jelly Bean Factory
Glenisk Organic


eMobile Ireland

Pizza Hut Ireland
Tourism Ireland

Lidl Ireland

Maltesers Ireland


Toyota Ireland

Best Business Twitter Account – Marketing and Sales

Grace App – @graceapp
La Cucina – @italianfoodie
My Lunch IE – @mylunchie
Realex Payments – @realexpayments
Silicon Ireland – @siliconireland
Newstalk 106-108 – @newstalkfm
TV3 Xpose – @TV3Xpose
Blacknight – @Blacknight
Curious Wines – @curiouswines

Best Twitter Account – Support, CRM

Wheelworx – @wheelworx
What’s On NI – @whatsonni
Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus
Eircom – @eircom
Irish Weather Online – @iweatheronline
Blacknight – @blacknight
We Are UPC – @UPC_HelpsYou_IE
Vodafone Ireland – @vodafoneireland

Blog of a Business – Sponsored by Frontline LED

Simply Zesty
Garrendenny Lane
La Cucina
Curious Wines

Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP

Grace App for Autism
Wicklow TV
The Science Gallery
Flowers Made Easy
Event Junkies
Laughing Kookaburra
Wedding Dates

Online PR Campaign – Sponsored by ESOF 2012, Dublin City of Science

Sandtex Ireland
Pizza Hut Delivery
Flowers Made Easy
Making Things Look Better
Vodafone Ireland
Wedding Dates

Use of Social Media by State Body/Org – Sponsored by pTools

Defence Forces
Irish Rail
Bord Bia
Tourism Ireland
Enterprise Ireland
Environmental Protection Agency
Western Development Commission

Best Mobile App

Grace App
Today FM
Eco Appz
Oxegen 2010
Heineken Cup iPhone App
Leinster Legends
Spin 1038

Customer Care using Social Media (Integrated) – Sponsored by DoneDeal

Grace App
ESB Electric Ireland
Tourism Ireland
Eircom, eMobile, Meteor
Vodafone Ireland

Best Use of Social Media For A Sponsorship Campaign

Bank of Ireland Leinster Blue Magic
Toyota Ireland
Wedding Dates
Bank of Ireland – Dragon’s Den
Betfair –

Innovative Use of Social Media – Sponsored by Arekibo

Today FM – Ray D’Arcy Show
Harry’s Bar and Restaurant
Tourism Ireland
Morning Ireland, RTE
Belfast Telegraph True Colours App
Action Breast Cancer
RTÉ’s The Rumour Room

Social Media Effectiveness – conversions, metrics etc – Sponsored by Kantar Media

Buyers Broker
Morning Ireland, RTE
Irish Premature Babies
Action Breast Cancer
Toyota Ireland
Bank of Ireland – Dragon’s Den

Integrated Social Media Campaign – Sponsored by

Defence Forces
Currys/PC World
Morning Ireland, RTÉ

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