KFC Thailand has apologised for a post on its Facebook page urging Thais to monitor earthquake news with a bucket of chicken as residents worried about another tsunami engulfing the country.
"People should hurry home this evening to monitor the earthquake situation and don’t forget to order the KFC menu, which will be delivered direct to your hands," ABC reported the Facebook page as having read on Wednesday.
An 8.6-magnitude earthquake on Wednesday off the coast of Aceh province in Indonesia triggered warning systems across Thailand, the country that was devastated after an earthquake and the subsequent tsunami killed 230,00 people, including 170,000 in Aceh, in 2004.
On Wednesday, authorities in Thailand helped move residents away from coastal areas in the event of another tsunami.
Online, the post on KFC Thailand’s Facebook page began to draw hundreds of angry comments online, The Wall Street Journal reported.
"The person behind this advertisement should be fired for their lack of common sense and responsibility," one poster on a web board said.
A tsunami did not reach Thailand and by yesterday afternoon the post on KFC Thailand’s Facebook page had been removed. An apology on the page expressed "sincere regret" for the "improper" message.
"The KFC Thailand fanpage team … would like to apologise for an inappropriate post relating to the disaster," it said.