Kim Kardashian West has revealed her next step in a digital takeover: her own line of emojis, called Kimojis.
She already has a mega-successful app to her name and, last year, famously attempted to break the internet, and now Kim Kardashian West – and her derriere – is set to invade your instant messages.
Announced via Kardashian West’s own Instagram on Sunday, the Kimoji app launched the following day after being in development for almost two years.
The teaser pic quickly accrued hundreds of thousands of likes and tens of thousands of comments, which is business as usual in a Kim K day.
“We first started thinking of all the emojis that we thought were missing and kinda went from there,” wrote Kardashian West in a post on the making of the Kimojis. “I wanted it to be fun and relevant. I wanted to create emojis that everyone wishes they had. And we wanted to push the limits as far as we could.” And so, the first batch in the Kimoji emoji collection captures the Keeping Up with the Kardashians star’s most internet-famous moments, such as her legendary cry face and a well-known #NoFilter Instagram selfie in a white swimsuit.
‘I wanted to create emojis that everyone wishes they had. And we wanted to push the limits as far as we could’
– KIM KARDASHIAN WEST
Other emoji focus on Kardashian West’s famous features – pouty lips, an hourglass figure, and a face that knows the miracles of contouring. There’s also an offensive hand gesture, with perfectly manicured nails and glitzy jewellery for added effect, and a speech bubble saying plainly, ‘Vibes’ (and that’s about the point where my understanding of Kim Kardashian West lore runs out). Later, Kardashian West Instagrammed even more Kimoji options, including various accoutrements from lipstick to Solo cups, activities such as pole dancing and selfie-snapping, plus a variation on the already very useful nail polish emoji (for when you want to be sure your sassy tone is correctly conveyed).
There are, of course, also references to more famous images of Kardashian West – head to toe – and the colour palette of the emoji collection looks as if it was lifted directly from KK’s wardrobe.
The $2 app is available now on the App Store for iOS 8.0 and later, giving users access to more than 250 emoji and sticker designs, along with an integrated QWERTY keyboard compatible with iMessage, WhatsApp, Facebook Messenger, email apps and more.
A digital branding powerhouse, Kardashian West previously launched the Kim Kardashian: Hollywood app with Glu Mobile, giving fans the chance to assume the role of the reality TV star. Naturally, the woman with 55m Instagram followers saw tens of millions of downloads of this choose-your-own-adventure-style game.
For Kimoji, Kardashian West has teamed up with Whalerock Digital Media, and a second set of Kimojis are already in development, promising “special holiday updates”.
A businesswoman who sets trends as much as she spots them, Kardashian West knows the power of these little pictorial messengers all too well. She famously announced the birth of her second baby, Saint, with just four emojis, and now her legions of fans and followers can message each other in her very likeness.
SAINT WEST pic.twitter.com/xZGpY7z8KW
— Kim Kardashian West (@KimKardashian) December 7, 2015
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