Klout on Facebook could change how brands engage

22 Jun 2011

Brands can now engage with their fans on Facebook using the Klout scoring system. Klout came to Facebook today via a deal with social marketing platform Involver.

“Facebook represents a huge opportunity for brands to connect with their fans and deliver a unique experience,” said Joe Fernancez, founder and CEO, Klout.

“The real value for brands comes in being able to personalise and customise that experience based on specific attributes of individuals. Involver helped us make Klout scores actionable for brands and agencies on the most influential social platform out there.”

Audi USA has deployed the new Klout app to engage with its nearly 4m fans in a more customised and personalised way.

On Audi’s Facebook page, fans who sign up to get their Klout Score will receive a custom digital perk.

Using the new system, brands and agencies can incorporate a user’s Klout scores to dynamically change the content/interaction with the Involver platform applications.

An agency or brand can create highly customised experiences across the spectrum of Klout scores, unlocking the ability to uniquely target connected influencers.

More than 400,000 brands and agencies are using Involver’s platform.

The Klout app is available as a free application and with progressively more features enabled as a part of Involver’s professional, business and enterprise offerings with advanced features including deeper customisation and content control based on Klout scores.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years