Latest UK deals for Digital Marketing Institute worth some €1.5m

7 May 2014

Dublin-headquartered Digital Marketing Institute (DMI) has signed digital education deals with the University of London and the Greenwich School of Management estimated to be worth €1.5m.

To facilitate its UK expansion, the DMI has taken on three new employees in London, growing the workforce there to five people. Last month, the DMI announced it almost doubled its 2013 headcount by the end of Q1 2014 to now employ 46 people across Ireland and the UK.

The DMI now licenses its training in 32 countries, making it the largest single certification standard in digital marketing. Other partners in the UK include one of the world’s largest providers of marketing courses, the London School of Marketing, and the North East Sales and Marketing Academy.

Research from O2 points to the need for 750,000 more digitally skilled workers by 2017 to satisfy the UK’s demand for a digital edge.

“There is a growing European digital skills gap as the supply of digital industry-ready graduates is not keeping up with the growth in job creation,” said DMI co-founder and director Ian Dodson.

“The Digital Marketing Institute was founded to address this gap by producing an internationally recognised certification standard, validated by the digital industry and taught all over the world.

“We are collaborating with education partners to produce a raft of graduates who can be instantly identified as industry-ready applicants when they display their Digital Marketing Institute certificate.”

Digital London skyline image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years