LinkedIn believes there is value in professionals sharing content created by their employers, and so the business-focused social network is making it easier for its users to do so with the launch of the Elevate app.
Available for iOS, Android and desktop, Elevate has been developed to help companies and employees curate content, share it to social media, and gauge the impact it has.
Users can easily share scheduled posts on LinkedIn and Twitter via the app, while its analytics allows them to track how many times content they’ve shared has been liked, commented on and reshared, and how many people it reached.
"Soon they’ll get even more insights, like who viewed their profile and requested to connect as a result of the content they shared," wrote LinkedIn product manager Will Sun in a statement.
"LinkedIn Elevate provides companies with the same data, as well as numerous micro-conversions – like job views and company page followers – and results that impact the bottom-line – like hires, leads, and sales."
While the app will be mostly driven by employees, it's been developed to help increase interaction with companies.
An employee has, on average, 10 times as many connections as a company has followers, and LinkedIn's research shows only 2pc of employees share content their company has posted on the site.
Elevate is currently available by invitation only, and will be generally available by Q3 of 2015.