LinkedIn’s new-look mobile app harnesses its Pulse acquisition for a fuller news feed

18 Apr 20132 Shares

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LinkedIn has wasted no time in benefiting from its US$90m acquisition of Pulse, releasing a fully revamped version of its mobile app with a more visually pleasing and content-rich stream featuring insights from key figures in business.

The feed in the redesigned app features tailored updates and news, as well as posts from ‘Influencers’. LinkedIn acquired the company behind the Pulse news reader app just last week and it is this team that has created the new Influencer feed, which will let users follow insights from prominent businesspeople, such as Richard Branson and Jack Welch.

Users will also be able to like and comment directly in-stream with the new app, which is available free for iOS and Android.

Screenshots from the new LinkedIn app on Android

Screenshots from the new LinkedIn app on Android

Earlier this month, LinkedIn took a cue from Twitter when it added a mentions feature, and the new app bears similarities to Facebook’s mobile app in that users can swipe to the right in the main feed to reveal a navigation menu that they can customise to easily jump to what they use most frequently.

Screenshots from the new LinkedIn app on iPhone

Screenshots from the new LinkedIn app on iPhone

Users will be able to update their profiles, upgrade their account, view and save recommended jobs, read industry news, follow and learn more about companies and people, and keep up with groups using the app. LinkedIn has expanded its language offerings to include Dutch and Norwegian on iOS and Turkish, Dutch and Norwegian on Android, making the apps available in a total of 15 languages.

Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com