Magnet unveils 50Mbps broadband service

3 Jul 2008

Magnet Entertainment has introduced a 50Mbps fibre broadband service that the company says puts it on par with some of the services being rolled out in Japan, the US and France.

The service is available from mid-July as an upgrade to Magnet’s current platinum triple play offering for an additional €20 per month.

A 24Mbps deal is also available for an additional €12 per month. Unlike lower speed rival products the service is non-contended meaning there is no drop in quality at peak times since the line is not shared with anyone else.  There are no limitations to the download allowance but Magnet said its fair usage policy applies.

Magnet Entertainment Platinum costs €73 per month and includes broadband, digital TV and Magnet’s telephone service with no monthly line rental fee. There are no download limits but Magnet’s fair usage policy applies.

The service is being delivered over the company’s own fibre network which is available in over 11,000 homes, which chief executive Mark Kellett says makes Magnet the largest residential fibre provider in Ireland and the UK.

Speaking to Kellett said the new service means that a high definition movie can be downloaded in as little as four seconds.

Kellett says the launch of the service is timely as the the world is about to be hit with a data tsunami thanks to exponential growth in video traffic.

“A survey by Cisco which charted the rise in digital content said that the world’s data traffic will reach seven exabytes this year.” To put this in context, one Exabyte of data would cost US$200m to store. This is the equivalent of two billion DVDs.

“By 2012 the world’s data traffic is projected to rise to 44 exabytes.”

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years