Marge Simpson and Mr Burns arrive on TomTom nav devices


31 Jan 2012

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TomTom has added the voices of two more characters from The Simpsons – Marge Simpson and Springfield Power Plant owner Mr Burns – to their range of GPS apps and navigation devices.

The two characters are the second and third Springfield residents to appear on TomTom’s lineup of navigation voices, joining Homer Simpson, who has become the most downloaded character voice of all time for these devices.

Users can separately download the voices of Mr Burns and Marge Simpson onto their iPhone, iPad or personal navigation devices from the TomTom website, where they can listen to them give directions on the best route as they drive.

The voices have been developed in partnership with Twentieth Century Fox Consumer Products, The Gracie Films Worldwide Brand Division and Locutio Voice Technologies.

“We want to keep the offerings on the TomTom app fresh and exciting by introducing new voices at different times,” said Jeffrey Godsick, president of Fox Consumer Products.

“We know that fans of the show are going to appreciate these new additions as it gives them yet another platform to enjoy one of the greatest shows of all time.”

Along with using voices of characters from The Simpsons, TomTom has also enlisted the voices of Star Wars villain Darth Vader and Sesame Street duo Bert and Ernie to help guide drivers on their nav devices.

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