Microsoft lets Siri do the talking in scathing new Windows 8 ad (video)

24 May 2013

Still from 'Windows 8: Less talking, more doing' by WindowsVideos on YouTube

It’s nothing new to try and turn Siri against her maker and Microsoft has made use of the iOS personal assistant in a comparison ad meant to put the iPad to shame.

The advertisement uploaded to the WindowsVideos YouTube account places a Windows 8 tablet (the Asus VivoTab Smart, to be exact) next to the iPad and has Siri – or, more likely, a Siri impersonator – highlighting what the iPad can’t do that the Windows 8 tablet can.

The format even pokes fun at Apple’s well-known iPad mini commercial unveiled last year.

At the close of the comparison, which boasts of Windows 8’s constantly updating live tiles, multitasking capabilities and Office software, the prices of the two devices show the most stark difference between them.


A link in the video’s description directs users to a Windows vs iPad comparison site, which pits the Apple tablet against the Dell XPS 10, HP Envy x2 and Microsoft’s Surface RT, as well as the Asus VivoTab Smart.

Curiously, Microsoft has left its flagship Surface Pro out of these comparisons. Perhaps because, in terms of price, this is one where the iPad will rank a clear winner.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.