Facebook has revealed that 2 million websites worldwide have added the ‘Like’ button and various other social plugins. This is just five months after the plugins were launched and 50,000 sites embraced the new functionality.
Some of the publishers who have deployed the ‘Like’ button saw dramatic traffic increases.
ABC News saw a 190pc jump and Gawker.com saw a 200pc increase.
Publishers have also cited increased engagement. NHL.com reported that visitors were reading 92pc more articles, were spending 85pc more time on the site, watching 86pc more videos and generating 36pc more visits.
According to Facebook, the average person who clicks ‘Like’ or Liker has 2.4 times the number of friends a typical Facebook user has.
“They are also more interested in exploring content they discover on Facebook – they click on 5.3 times more links to external sites than the typical Facebook user,” Facebook said yesterday.
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