Moshi Monsters is coming to mobile – scary growth predicted

24 May 2012

Moshi Monsters, the ‘Facebook for kids’ used by one in three children in the UK, is coming to mobile devices. Mind Candy, the company behind Moshi Monsters, led by Michael Acton-Smith, has forged an alliance with GREE which counts 230m global users and will release two new mobile games.

Most of us are usually unaware of Moshi Monsters until a niece or nephew tugs on your sleeve and hints how they want a subscription to Moshi Monsters as a birthday present.

What’s this, you ask, and they gush in that breathless way that only kids can about how they can create their own monsters and send gifts to their friends. It’s free to use but if you want to do cool stuff you need a subscription which no doubt enhances your standing in this monstrous new society.

The deal with GREE increases the reach of Moshi Monsters to new geographies and includes localisation of games in English, French, Italian, German, Spanish, Portuguese, Japanese, Korean and Mandarin.

As part of its move into the mobile gaming business, Mind Candy is building an in-house team to handle mobile partnerships and the internal development of mobile titles.

“Our fans love tablets and smartphones so we’re really excited to take our much-loved characters and stories to these new platforms,” Acton-Smith said.

“GREE has achieved phenomenal success and we’re looking forward to working with them on these two games.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years