Most marketers can’t measure impact of social media ads (infographic)

9 Mar 2013

Despite three-quarters of brands adopting social advertising into their integrated marketing budget, 62pc of marketers actually don’t know how to measure the impact or reach of their social ads, according to research by Uberflip.

A new infographic from Uberflip illustrates how much money marketers are spending on social media ads.

According to the infographic Facebook earned a total of US$4.3bn in worldwide advertising revenue in 2012, LinkedIn generated US$972m and Twitter generated US$288m.

Three-quarters of advertisers and 81pc of agencies are already experimenting with ads on social networks.

And 14pc of consumers have made a purchase after seeing a social ad.

“It’s no secret that social media has been widely adopted and ad spend is increasing. However, the big elephant in the room is that marketers aren’t sure how effective their marketing efforts are in the social media space,” says Neil Bhapkar, director of Marketing at Uberflip.

“Marketers are increasing their budgets for Facebook, LinkedIn and Twitter placements – often because it’s the ‘in’ thing to do – but return on Investment continues to be a question.”


John Kennedy is a journalist who served as editor of Silicon Republic for 17 years