Dublin-headquartered Muzu.tv is to launch its online music video service in Sweden, opening up music lovers there to 130,000 videos.
MTG (Modern Times Group) is an international broadcaster with free and pay TV channels on four continents.
Muzu.tv has recently also completed partnership deals in the UK with The Guardian, The Telegraph, Microsoft Windows 8 over the past month and recently expanded all across the major European territories including new offices in Germany.
“MTG were a clear partner for MUZU.TV in Sweden given their heritage in music coupled with their combined reach across TV, radio and online,” said Muzu.tv CEO Ciaran Bollard.
“We believe by bringing together the strength of the MUZU.TV music catalogue and the reach and local experience of MTG we can quickly become the number one music video service for music fans in Sweden,” he added.
Muzu.tv sits on the largest legal music catalogue online in Europe and has proven success in several countries such as the UK, Ireland, Germany, Spain, France, Italy and the Benelux.
Since its launch in 2008 it has grown to become the only music video service to offer music from all 4 major record companies to thousands of smaller independent labels. Fully licensed by the record labels and STIM the Muzu.tv site offers fair trade for all artists, labels and songwriters involved in the site.
“Music is a key part of the MTG strategy to deepen our offering and provide the best entertainment content in Sweden,” said Rikard Steiber, chief digital officer at MTG.
“This collaboration fits well with MTG’s investment in online development. For us, entertainment is always our focus and it is very exciting to sync our expertise in video and music,” Steiber said.
Digital music image via Shutterstock