Dublin-headquartered music video service Muzu.TV has entered into a strategic deal with online music platform Last.fm that will see more than 90,000 music videos become available on Last.fm’s sites in 19 countries.
Muzu.TV is an online music video site with the largest legal catalogue of music videos available on the web licensed by major record labels and the independent sector. Content also includes concerts, interviews, music documentaries and more. The music catalogue now stands at 130,000 videos.
Scrobbling will be implemented for videos watched through the Muzu.TV player on Last.fm and on the Muzu.TV website. Scrobbling helps Last.fm tell what songs an individual plays most often, which songs they like the most and how many times they have played a track.
The information helps every user discover new music, as Last.fm learns what they listen to and delivers unique music recommendations. The more videos users watch on the Last.fm artist pages, the more Last.fm is able to provide these music recommendations.
“By partnering with Last.fm we significantly extend the reach for the Muzu.TV music video catalogue to an audience of almost 45m users, enhance the user experience on both sites and drive additional revenue for artists and label partners,” Muzu.TV co-founder and CEO Ciaran Bollard explained.
Muzu.TV also powers music video solutions on the Microsoft Xbox and the Samsung and Sony smart TV platforms, as well as powering the music services for The Guardian, Channel 4, MTG Group, The Telegraph and Rolling Stone.
Largest online collection of music information
While the Last.fm partnership is only available in Europe at present, there are plans for it to be rolled out to other key Last.fm markets in the coming months.
“Watching music videos on Last.fm has grown significantly in the last two years, so with more demand for video, it made sense to partner with a company who has one of the most extensive catalogues of music videos on the web,” said Last.fm managing director Simon Moran.
“The addition of these videos to our artist pages further enhances Last.fm’s position as one of the largest collections of music information in the world.”
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