MUZU.TV to build online music TV channel for The O2

30 Nov 2009

Dublin-headquartered music-video site MUZU.TV has struck a deal with The O2 in London to create and power a new music online TV channel, TV.

The bespoke music-video offering will give fans free on-site access to thousands of music videos by artists playing at what is one of the world’s most successful music venues.

Fans will be able to share all the music videos with their friends directly from and embed them on their social-networking pages and other websites, with playlists automatically updating when new artists’ shows are announced.

“We’re very excited about working with The O2 and look forward to a very successful relationship,” said Ciaran Bollard, CEO and co-founder of MUZU.TV.

“We believe MUZU.TV’s syndication model is the perfect music-video solution for publishers, festivals and venues. Not only can they enhance their online strategy and engage festival and concert goers all round with high-quality, fully licence-cleared music videos, but they can also potentially generate new revenue streams by allowing us to monetise their own video content, as well as leveraging the proposition with their current brand relationships.”

MUZU.TV has built one of the largest legal music-video offerings on the web, where music lovers can watch and discover tens of thousands of music videos for free, covering everything from live concerts and documentaries to official music videos and rare, archive footage.

The company also syndicates its video library to major publishers as well as venue and festival entities, including HMV Hammersmith Apollo, HMV Forum, Creamfields, Global Gathering, Virtual Festivals, UK Festival Awards and many others.

Through the deal, The O2 will be able to feature music videos across all artist pages on website, and fans will be able to virally share these videos across social-networking sites. The O2 branding will remain present with the MUZU.TV player wherever it is shared. The O2 will also get a fully branded channel on MUZU.TV (

“MUZU are unique in this market having built relationships with the major music labels,” said Becky Grote, head of marketing for The O2.

“This is an ultimate value add for us as we have access to approved content for artists who have been, or will appear, at The O2. We are thrilled to be entering into this relationship.”

By John Kennedy

Photo: MUZU.TV.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years