NAMA – and more – quickly explained on animated site

16 Nov 2010

Award-winning Dublin animation company Igloo Animations had come up with a new website that addresses complex and perplexing topics – like NAMA – in two-minute animations.

The ESB, The Environmental Protection Agency and the Responsible Investment Academy have already signed up to avail of the quirky new service.

“We wanted to provide clients with a service which allows them to serve their customers more efficiently,” explained Trevor Courtney, managing director of Igloo.

“Clients are able to choose their own voice over, character and script, which means they have a much greater input when it comes to the creativity of the product.


“We are in a time when NAMA is a big issue and not many people understand exactly what it is, so we created a two-minute animation piece which people can easily understand. It goes to show that not everything has to be so complicated.”

Igloo Animations is attracting international interest from as far afield as Australia and America, as well as the UK, all of whom are looking to Courtney and the Igloo Animation team to communicate their messages via bite-sized, visual chunks.

“Life can be hard sometimes, intends to make things just a little bit simpler!” said Courtney.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years