A newly established Dublin company has signed a contract worth €1m with Xerox to use its digital production press.
Virtual Print Room Services (VPRS) has invested most of its start-up budget of €1.6m in the Xerox iGen3 unit, along with a Xerox 8160 wide format digital colour printer. The new company is aiming to earn a share of a print market that is valued at an estimated €822m.
The company has been trading for less than a month and it plans to offer e-commerce sales channels as well as high-quality production systems. The iGen3 digital production press will allow VPRS to offer a range of variable data and imaging services.
Customers can order printed and finished copies of business documents, presentation materials or tender documents as easily as they would send them to a printer on their office network. VPRS is promising delivery within up to four hours. The company also provides posters, leaflets and brochures.
The company claimed that by offering centralised production, fed via the web, it can handle a large and more dynamic customer base than its competitors. It also said that customers could save money by using this on-demand printing system.
According to Martin Valentine, VPRS managing director, the company could not have been set up without the machine. “The print business is no longer about being a manufacturer; it’s about being a service provider. The flexibility of the Xerox iGen3 allows us to offer better prices, higher quality of product and excellent service to our clients.”
By Gordon Smith
