New York Times subscribers to get full access via Flipboard

25 Jun 2012

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The New York Times has made a deal with Flipboard to deliver all of its content via the magazine-style app, but access will be for paying customers only.

Having introduced a metered paywall for its online content in 2011, The New York Times is now using this partnership with Flipboard to kick off its NYT Everywhere strategy, which aims to expand the reach of the newspaper across third-party platforms.

Once users are identified as digital subscribers, they will gain access to all of the newspaper’s content – articles, videos, photo slideshows and blogs – via the Flipboard app, the first time The New York Times has given full access to its content away from its main platform.

This is also a first for Flipboard, as it is the first time its users will be offered premium content from a publisher within the app, with an authentication and navigation experience designed specifically for The New York Times.

“There are more and more people reading on mobile devices every day. And it’s more important than ever that great content be discoverable, beautiful and sustainable on these devices,” said Mike McCue, CEO of Flipboard. “With Flipboard we’ve tried to create a path to all three – where publishers can be found, articles and images easily paged through, advertising enjoyed and now subscriber models supported.”

Though the popular ‘social magazine’ app launched on Android last week, The New York Times deal will (so far) only be available on the iPhone and iPad versions from 28 June.

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com