NewBay socialises LG Android handsets


16 Jul 2010

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Irish mobile software firm NewBay has won a major deal with Korean electronics giant LG which will use LifeCache social-networking gateway to power mobile social networking and social address book experiences on Android-based LG smartphones.

NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user-generated content. Customers include T-Mobile, Telefónica O2, France Telecom Orange, U.S. Cellular, AT&T, Telstra, Alltel Wireless, and LG Electronics.

NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.

NewBay LifeCache SNG is enabling users on the new LG service to instantly access popular social networks, including Facebook and Twitter.

New functionality also combines LG’s traditional contact list with social-networking data to create a rich social address book. LG’s social-networking service is initially available on LG GW-620, LG Optimus (LG GT-540) global model, LG Ally (LG VS-740) in the US and LG Optimus Q (LG LU-2300) in South Korea. 

LifeCache SNG provided LG with a solid platform and APIs (application programming interfaces) to develop a customised Android handset client.

With SNG, popular information from multiple online communities will be displayed in a single feed on the LG client, allowing subscribers to instantly engage with friends and family across a host of third-party sites. LG devices now provide a range of sophisticated social-networking features, allowing subscribers to update their status in real time; view friends’ profiles; browse, download and comment on online media; and send private messages – all from the handset.

In addition, LifeCache SNG collates and updates contacts, profile pictures, online presence and status information in real time from the social networks and presents the data in a unified address book. Users are able to send private messages and update status across multiple social networks direct from their LG address book.