NewBay uploads one million mobile pictures for Orange

14 Dec 2006

It has emerged that Dublin technology company NewBay Software’s technology is behind enabling Orange mobile subscribers in the UK to upload in excess of one million mobile pictures to the mobile network’s online photography portal in the first five months of service.

The Pixota software was pre-installed on a number of Orange’s handsets. The software enables phone users to upload pictures via their mobiles to the internet at full resolution.

“The presence of Pixota on the handset has greatly increased uploads to Orange Photography while strengthening loyalty to the Orange brand,” said Paddy Houlihan, founder and chief executive of NewBay Software

Once the photo is taken the user receives a pop-up prompt offering a choice of sending to the Orange Photography service or to another phone user with a single click.

It also enables several photos to be sent at a time and solves the problem of uploading full-quality pictures from a camera phone by sending them via HTTP rather than multimedia message.

“We are thrilled with the success so far of Orange Photography which is without a doubt due to the installation of NewBay Pixota on our handsets,” said Alastair Johnson, marketing director of multimedia and convergence at Orange Photography.

“Our subscribers want to be able to instantly share their high-quality camera phone photos and NewBay’s Pixota makes this easy,” Johnson said.

By John Kennedy