Online service SafeText reminds women to take the pill


16 Feb 2011

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An online reminder service started by two students, SafeText, is to hold a primary launch as part of Sexual Health and Awareness and Guidance week being run in third-level colleges this week.

SafeText is a young company being run by a new breed of students: ‘entrepreneurs before graduation’. They have received support for the service from University College Dublin Students’ Union, Trinity College Dublin Students’ Union, a number of college health services as well as the Irish Family Planning Association and Dublin Well Woman.

The initial offering is a new product for women using oral contraception. The service aims to do the thinking for its users, reminding them when to take their pill at the correct time each day.

To access the SafeText service, users go to the website and enter some personal details (name, age, email address and mobile phone number).

A text message every day

After verification, they will receive a text message every day at their chosen time to remind them to take their contraceptive pill. All new users who sign up will receive a two-cycle free trial and thereafter the service will cost €10 to receive text messages for an entire year.

“Our aim is to grow the service in Ireland, and then expand our relationships and our distribution channels throughout the European territories,” said Liam Ryan, managing director of SafeText, who set it up with marketing director Chris Rooney.

The company has had significant success to date after winning ‘The Most Innovative Website in Ireland’ at the Irish Web Awards and the ‘One to Watch’ category at this year’s Eircom Golden Spiders.

SafeText also won a start-up package worth over €45,000 at the Action Community Enterprise Business Launch Competition which was run by the South Dublin County Enterprise Board.

Article courtesy of Bizstartup.ie

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