Traffic on Irish websites is to be monitored for the first time ever under the country’s first set of Joint National Internet research figures from 11 April.
Newspaper reports claim that Esat BT, Eircom, RTE, Entertainment Ireland, The Irish Times, Unison/Independent and Yahoo! have all signed up to have their sites monitored.
Steve Shanahan, president of the Insititute of Advertising Practitioners in Ireland, said the decision to instigate the research stemmed from advertisers’ resquests for more coherent and consistent monitoring measures.
It’s reported that the research is being conducted by two Dublin-based companies Monitrack and Behaviour and Attitudes marketing research.
The former specialises in online quantitative and qualitative research.
The latter is run by Des Byrne who was involved in setting up the JNLR (Joint National Listernership Research).
By Suzanne Byrne
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