Paddy Power becomes first bookmaker with iPad and iPhone app

20 Oct 2010

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Paddy Power has launched a new iPad app, making it the world’s first betting operator to have both iPad and iPhone apps in the App Store, as well as an Android app.

The iPad App is now in the App Store and available for download.

Paddy Power last week launched an Android app for its mobile customers. The iPad app is the third downloadable mobile application that Paddy Power has launched this year.

The app is designed to work on iPad, iPhone and iPod touch devices, and will present the user with an optimised display suitable for the device on which it is installed. When searching the App Store, the app will appear in both iPhone and iPad search results.

Through the iPad app, just like the iPhone app, customers can manage their entire online Paddy Power accounts.

1,000 different sports markets

The range of Paddy Power specials available on the app includes money back specials, fallers insurance and early payouts, among others. Clients can also open a new account, deposit and withdraw money. They can bet on the entire range of Paddy Power markets including racing, football and more than 1,000 different sports markets.

“We have seen with the rate of download of all of our previous apps that the demand for mobile betting apps from Paddy Power’s customers is extremely high,” said James Grimes, product manager at Paddy Power.

“We are committed to delivering a superior mobile betting experience for all of our customers, regardless of their platform of choice.

“We know that our customers are spending more and more time online on their mobile and Paddy Power wants to provide them with the most engaging mobile platform experience through iPad, iPhone and Android. Trend watching is something we will continue to do here into the future.”

Christian Rajter of Mobenga, Paddy Power’s apps partner, added: “iPhone has been a massive success for Paddy Power and Mobenga, so creating an iPad app available through the app store was a no-brainer. iPad users will love the application and Mobenga will together with Paddy Power continue to develop the iPad app to maximise the possibilities and user experience.”

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com