The Irish Farmhouse Holidays Association has launched a website with support from Failte Ireland.
Irishfarmholidays.com aims to promote the traditional farmhouse holiday experience.
Shaun Quinn, chief executive of Failte Ireland, commented: “Visitors to Ireland are looking for holidays that deliver real cultural experiences. The Irish farmhouse holiday is one of the most authentic Irish experiences available to both the overseas visitor and Irish holidaymakers. The association are to be congratulated on listening to their customers and taking on board the changing patterns of how visitors plan and book their holidays.”
More than 70pc of overseas holidaymakers use the internet to book or purchase some element of their holiday in Ireland.
The site allows visitors to research and book farmhouse accommodation in Ireland. It promotes the benefits of farmhouse holidays – strong local knowledge, hospitality and the natural landscape.
Bernadette Freyne, chairperson of Irish Farmhouse Holidays Association, said: “Our new website has been built to ensure maximum visibility in the search engines and present our product to a worldwide audience. We have also embarked on a progressive multilingual online marketing campaign and are carefully measuring our visitor data.”
The site expects to attract a 250,000 online visitors during 2007.
By Niall Byrne