Qualcomm offers huge cash prizes for killer Augmented Reality app

4 Oct 2010

Qualcomm has released an Augmented Reality Software Development Kit for Android phones, challenging developers to create apps for the technology for US$200,000 worth of prizes.

The 2010 Augmented Reality Developer Challenge, along with the kit, offers developers the chance to create an Augmented Reality (AR) app for Android phones for cash prizes.

Developers can design any type of app they wish, as long as they use Qualcomm’s AR Development Kit to make it.

The first-prize winner wins US$125,000, second prize bags US$50,000 and third prize gets US$25,000.

Submission will open in November, with the closing date of 7 January 2011.

Qualcomm’s AR platform uses computer vision technology to align graphics tightly within underlying objects. It makes graphics appear as though they are anchored to real-world objects.

Qualcomm hopes the developer kit will introduce improved applications that bring interactive 3D experiences to everyday objects, such as 3D gaming experiences on tabletops and interactive media experiences on product packaging.

The kit also supports the ability for users to interact with AR applications by touching real-world surfaces.