Revenues from streaming and download services on mobile devices will reach US$9.5bn by 2017, a new report from Juniper Research has forecast.
The near-US$10bn figure is more than double the revenue forecast for 2013: US$4.5bn. Juniper believes that growth in the market will stem from the maturation of the market from subscription services and pay-per-title content and the development of new business models targeting smartphone and tablet users.
“In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing,” said Sian Rowlands, author of the report entitled Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013–2017.
While the report identifies North America, Western Europe and the Far East and China as the three key players in this market, accounting for more than 80pc between them, South America is also tipped as one to watch, particularly with the world tuning into the World Cup and Olympic Games in Brazil over the coming years.
The growth forecast for the mobile video streaming market will not come without its challenges, however, and Juniper reckons that mobile operators will face continued pressure on network capacity, while at the same time trying to benefit from this usage.
Streaming media image via Angela Waye/Shutterstock
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