RIM to put 7digital Music Store on BlackBerry PlayBook

9 Mar 2011

The 7digital Music Store is to be pre-installed on the BlackBerry PlayBook at launch in the US and Canada with further international roll out in 2011, Research in Motion (RIM) said this morning.

The 7digital Music Store lets users browse, preview and purchase tracks from a catalogue of more than 13m MP3s.

The 7digital Music Store will give BlackBerry PlayBook users access to 7digital’s catalogue of more than 13m high quality (320kbps) MP3s.

BlackBerry PlayBook users will be able to search for tracks, albums and artists and preview tracks before making a purchase. Users can also discover new music through 7digital’s recommendation technology.

“We’re really excited to be working with RIM to bring the 7digital experience to the BlackBerry PlayBook,” said Ben Drury, CEO, 7digital.

“RIM has created an incredible tablet with premium multimedia features and together we are delivering a truly exceptional music experience for mobile users, offering content that is extremely easy to discover, purchase and use.

“We currently have the largest international footprint of any MP3 digital music seller and we look forward to expanding our business with RIM throughout the year,” Drury said.

BlackBerry PlayBook launch ‘imminent’

The dual-core processor-powered PlayBook will initially be Wi-Fi only and capable of tethering to other BlackBerry devices but 3G versions are also expected to follow.

“The 7digital Music Store is a perfect complement to the high-performance BlackBerry PlayBook, providing users with fast searches and downloads, and a slick interface that makes it very easy to discover, purchase and enjoy music,” said Alistair Mitchell, vice-president, BBM Platform & Integrated Services.

“We are thrilled to be working with 7digital to provide BlackBerry PlayBook users with access to an amazing catalogue of 13m tracks,” Mitchell said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years