Smartphone player Research in Motion has introduced a new near field communication (NFC)-based system of sharing content between smartphones called BlackBerry tag. Users simply ‘bump’ their phones off one another.
Users will be able to share all kinds of content, from photos and contact cards to web pages and files, by tapping the phones together and triggering the opening of a NFC gateway.
BlackBerry Tag will feature in devices running on RIM’s new BlackBerry 7 software update.
The smartphone giant also plans to open up the API for the NFC-based technology to developers to encourage them to come up with compelling new apps.
“BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless,” said RIM co-CEO Jim Balsillie.
“BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers,” Balsillie said.