Royal baby announcement to blend new media with tradition

20 Jun 2013

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Prince William, the Duke of Cambridge, and Catherine, the Duchess of Cambridge

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In what will most likely be the first time in history, the birth of a future monarch from Britian’s royal family will be announced on social media, blending the new technology with old traditions.

Prince William, the Duke of Cambridge, and his wife Catherine, the Duchess of Cambridge, are expecting their first child in mid-July.

Once a bulletin goes up on an easel in public view in front of Buckingham Palace in London announcing the birth, the event will also be announced on Twitter. The media will also find out about the birth at the same time, AP reported.

Catherine is expected to deliver the baby at St Mary’s Hospital in central London. Once the baby arrives, a royal aide will emerge from the hospital, with the signed bulletin in hand.

The aide will hand the bulletin over to an official who will be driven to Buckingham Palace.

Once there, the bulletin, which is expected to reveal the baby’s gender, weight and time of birth, will be posted on the easel.

Duke and Duchess of Cambridge image via Shutterstock

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Tina held senior editorial positions at daily newspapers in Ottawa and Toronto

editorial@siliconrepublic.com