Ryanair to auction ad space on its website

8 Sep 2008

European airline Ryanair, which sells 99pc of its tickets online, has chosen a novel approach to launching its new ski website by planning to sell advertising space via an auction engine.

An online auction for advertising space on Ryanair’s Ski site www.ryanair.com/ski will take place on Friday 19 September 2008 and will be run by its e-sourcing provider Trading Partners.

“This is a fantastic opportunity for the ski and snowboard industry to be part of Europe’s largest travel website and to benefit from Ryanair’s 27 million monthly visitors,” explained Sinead Finn, director of commercial revenue.

“Ryanair’s ski programme is larger than ever this year with over 100 ski routes and will provide a great opportunity for potential advertisers.”

Finn said all interested ski and snowboard service partners should email Ryanairski@TradingPartners.com to register and receive their online auction username and password. Go to www.tradingpartners.com for more details.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years