Samsung is attempting to break into the music-streaming market with the launch of Milk Music, a free music service for owners of its Galaxy range.
In a competitive market where established music-streaming services such as Spotify and Grooveshark already have a considerably large user base, Samsung is trying to lure customers with the launch of its own service, but with the added incentive it will be totally free, or at least for a limited amount of time.
The company has not announced when the service will cease being totally free outside of its sign-up incentive, but the app will in time have ads both visual and audio, like its competitors.
This is not the first time Samsung has dabbled in music streaming before, as the company had previously launched its Samsung Music Hub in 2012. Now, the service has been shut down to make way for Milk Music.
In terms of the app itself, its core design focus is on the rotatable wheel that will let the user change genre of music or select one of his or her own saved stations with the ability to fine tune search results.
According to Samsung, there is plenty to listen to from the launch of Milk Music, with more than 200 genre stations, curated from a music library of more than 13m songs.
Updated 10/3/14 13:50: Milk Music is currently unavailable outside the US and the company were not available for comment on when they expect to launch in Europe.
