The internet and digital media have put power into the hands of the consumer. So how do brands create and maintain loyalty in a world where customers have such a forum?
Today, groups of customers are interacting and collaborating, and they are saying both positive and negative things about the brands they use.
Can brands take advantage of this new customer desire to participate and have dialogue, where they have access to all kinds of information and can compare product and service providers among themselves?
These are just some of the questions which will be addressed by loyalty guru Larry Hochman at the Marketing Age Customer Loyalty seminar, which takes place on 9 April in D4 Hotel.
In his keynote speech, titled ‘Beyond Loyalty’, former European Speaker of the Year Hochman says he will “challenge our perception of what is meant by customer loyalty in an era when power has shifted into the hands of customers forever!”
Having spent 10 years in senior roles with British Airways and Air Miles in New York and London, Hochmann is one of Europe’s best known speakers on customer trust, and a globally recognised expert on the future trends of ethics, values, loyalty, service, people and culture.
This is a Marketing Age event in association with The Marketing Institute of Ireland, and sponsored by Sage. ?Bookings are essential. Please click here for bookings and further information.