Sky News has commenced live streaming of its breaking news service on its website using the services of Dublin-headquartered company Servecast.
Using Servecast’s Media Studio platform, Sky News now offers free access to key, live news events such as news conferences, official ceremonies and important political developments on its website http://news.sky.com/skynews/livenewsevents.
Servecast will also enable Sky News to deliver video streaming of other features such as the news headlines, weather updates and the Sky News current top stories. An audio version of Sky News has also been installed on the website.
According to Sky, the launch of the new video streaming services for Sky News is part of an overall strategy to grow the broadcaster’s online services to adapt to changing viewing habits. With the advent of mass access to broadband, demand for online news broadcasting is growing rapidly.
Servecast already provides streaming services for Sky Sports.
Steve Bennedik, editor of Sky News Networked Media, said: “We are pleased to be teaming up with Servecast to provide another exciting service for users of Sky News online around the world.”
Kevin Quinn, Servecast founder and head of sports and mediam commented: “We are delighted to assist Sky News in the launch of its new live video streaming service over its website. Implementing an advanced broadband video service ensures that Sky News keeps pace with the tremendous changes that are occurring in broadcasting and communications.
He also said Servecast was committed to helping Sky News further develop its online video service.
Servecast is also the streaming partner of RTE, Setanta and BskyB.
By Niall Byrne