Rapper Snoop Dogg. Image via Shutterstock
Snoop Dogg has announced his interest in becoming the next CEO of Twitter after the surprise announcement that Dick Costolo is to step down from the role.
The rapper revealed he’s ready to head up the social network in a series of tweets, writing “I’m ready to lead @twitter!”. He summarised his ethos for the company in one short and sharp post: “First order of business, get that moolah!”
Im ready to lead @twitter !! #SnoopforCEO
— Snoop Dogg (@SnoopDogg) June 11, 2015
First order of Business! Get that Moolah! #SnoopforCEO @twitter
— Snoop Dogg (@SnoopDogg) June 11, 2015
The appointment would have its advantages and disadvantages. On the downside,the 43-year-old already has a lot of jobs – rapper, actor, entrepreneur, part-time reggae artist, informal weed tester – and doesn’t appear to have the necessary experience to lead a social network like Twitter. On the upside, it’s Snoop! He’s Paid The Cost To Be The Boss. He’s got his mind on his money and his money on his mind! Instead of ‘Followers’ and ‘Following’, you’d have ‘Gin’ and ‘Juice’, etc, etc, etc.
Snoop himself has invited fans to envision his tenure as Twitter boss by asking them to tweet under the hashtag #ifSnoopWasTwitterCEO. Here are some of the best responses.
— Snoop Dogg (@SnoopDogg) June 12, 2015
@SnoopDogg #ifSnoopWasTwitterCEO the max letters wouldn’t be 140 it would be 420
— Kane (@KaneStunts) June 12, 2015
Favorite = Puff Retweet = Pass #ifSnoopWasTwitterCEO .@SnoopDogg — Marcus Mick (@SourMarcus) June 12, 2015
#ifSnoopWasTwitterCEO the verified symbol wouldn’t be a checkmark, it’d be a weed leaf. @SnoopDogg — Trevor Schmitt (@T_Dogg_94) June 12, 2015
#ifSnoopWasTwitterCEO – If @SnoopDogg was CEO you wouldn’t retweet you’d just pass it.
— Artist Eccentric (@ArtistEccentric) June 12, 2015
#ifSnoopWasTwitterCEO Beer-Bong-Fridays @Twitter pic.twitter.com/Fn5GENtfhx
— Ronan Archibald (@HootRonan) June 12, 2015
#ifSnoopWasTwitterCEO “hashtags” would only be called “-tags”. All Hash goes to Snoop. — DJ Jazzy Fish (@CallMeCapnD) June 12, 2015
Costolo’s decision to step down is understood to have been his own choice, with the constant criticism of his work and achievements taking a personal toll. “I am tremendously proud of the Twitter team and all that the team has accomplished together during my six years with the company,” he said.
Co-founder and CEO of e-payments firm Square Jack Dorsey is to step in as interim CEO and will continue to simultaneously lead Square.
