Sony building world’s first 3D outside broadcast trucks


10 Feb 2010

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BSkyB (Sky) and Telegenic have chosen Sony Professional Europe to design and build one of the world’s first 3D outside broadcast (OB) trucks.

Due to be completed this April following successful trials over the past 18 months, the next-generation outside broadcast vehicle has been pegged to deliver new production methods to produce immersive live content in 3D.

"Our Professional Services team have a strong track record in delivering solutions to customers and this latest announcement reinforces our leadership position within the outside broadcast market,” said David Bush, marketing director at Sony Professional Europe.  

“Today’s news highlights how our customer engagement at all levels, from solution design to R&D and product delivery, excels at delivering the right solution to make each customer’s dream a reality."

Sky launching UK’s first 3D service

Sky has previously announced that it will launch the UK’s first 3D service this year. The service will offer a broad selection of 3D programming, including movies, entertainment, drama, sport and the arts. The service will be broadcast across Sky’s existing high-definition (HD) infrastructure and will be available via the current generation of Sky+HD set-top boxes.

To watch 3D, customers will also require a ‘3D Ready’ TV, with a range of models due to hit UK and Irish high streets in the coming months. The new OB trucks will help support the delivery of live 3D content into Sky homes that will work with all 3D TVs by all of the major manufacturers.

Telegenic’s Engineering team, supported by Sony’s Professional Services division, designed the 3D outside broadcast truck. It’s the first to be built in Basingstoke, England.

"This year, Sky will reach a further broadcasting landmark as it delivers 3D services over its HD platform, giving 1.6 million homes the opportunity to experience the content they love, including live sport, with an added dimension," said Darren Long, director of operations, Sky Sports.

Photo: The 3D outside broadcast trucks will aim to deliver new production methods to produce immersive live content in 3D

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