Streaming TV service Aertv’s traffic passes 3m visitor milestone

13 Aug 2013

Dublin online TV platform Aertv has seen a 140pc increase in traffic on its service for the first half of 2013 and managed to hit the 3m unique visitor mark, the company reported today.

The service, which is approaching its second birthday in October, has brought more than 200 events live online and may well be leading the way in TV and online convergence in Ireland. Aertv streamed programmes were viewed in 159 countries around the world in the first half of the year

More than 50m minutes have been consumed on Aertv since January of this year, with more than 500,000 streams and 225,000 unique visits per month. The online TV platform currently offers all of the Irish terrestrial channels for free on its basic package with consumers able to access additional premium channels, including the BBC channels, on Aertv Plus for €5.99 per month.

One-third of all streaming on Aertv is on mobile devices

Future Human

The most popular programmes on Aertv in the first half of the year were original content – such as the world record-breaking Riverdance performance, A Night for Christy and The St. Patrick’s Day People’s Parade. These programmes were streamed on Aertv to a global audience. 

Outside of Ireland and the UK, the top 5 audience numbers were in Germany, France, the United States, Brazil and Australia. Particularly successful has been the station’s Gathering Ireland Channel, with viewing figures for the channel having surpassed figures for TG4.  The next live event streamed on the service, in association with The Gathering, will be the Rose of Tralee Parade on 17 August..

“We are particularly happy that our original content has proved so popular,” said Philippe Brodeur, director of Aertv.

“One-third of all our streaming is happening on mobile devices. We believe that this is a key growth area and we are looking forward to launching apps for iPhone, iPad, Android and smart TVs over the course of the autumn. 

“This will make it even easier for people to access Aertv content,” Brodeur said.

Streaming TV image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years