The Telegraph Media Group in the UK is to launch an internet video channel on its telegraph.co.uk website in partnership with internet TV service Brightcove.
Entertainment and news programming produced by ITN’s multimedia division, ITN On, will be launched as part of an expansion of the Telegraph TV service between now and the end of 2007.
Programming will draw on the Telegraph’s journalism talent and the multimedia content production skills of ITN On. Using Brightcove’s on-demand media distribution platform, the internet video service will cover areas including arts, fashion and travel as well as daily rolling news.
“Our partnership provides Telegraph Media Group with a powerful new capacity to deliver large volumes of timely internet video content, while also introducing new revenue streams through online advertising,” said Jeremy Allaire, chairman and chief executive officer, Brightcove.
“Investing in top-quality video on the web is part of our strategy of informing and entertaining our viewers at a time of their choosing,” said Edward Roussel, digital editor, Telegraph Media Group. “We are delighted to be partnering with Brightcove, one of the most innovative companies in video delivery on the web, to expand and enhance our online offering.”
By Niall Byrne
