Tipperary app tycoon to reveal the tricks of her trade

22 Mar 2013

Elaine Heney, the Tipperary-based app developer and entrepreneur who has so far seen 1.5m downloads of her apps from the iOS App Store, is to launch her own App Business Producer course in Dublin in May.

Heney is the young founder of Tipperary-based Chocolate Lab Apps. Last month she revealed that the app-creation company has enjoyed more than 40 No 1 iTunes rankings globally and more than 1.5m downloads in nine months.

She launched her company only a year ago.

Her course will include a day of intensive iOS app training and workshops on iPhone and iPad marketing, monetisation, outsourcing, development, publishing and maximising downloads and revenues.

Heney said the course will suit people who have an idea for an app but have not yet started development, or app creators who want to learn the best way to make money from their apps or games.

“I think a greater knowledge of the business side of app production/revenue generation might be useful for a lot of Irish start-ups and businesses at the minute,” Heney told Siliconrepublic.com.

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John Kennedy is a journalist who served as editor of Silicon Republic for 17 years