Tourism Ireland launches competition to win a Twitter tour

21 May 2012

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Tourism Ireland’s British base has kicked off a new business tourism promotion offering senior executives a chance to win a tour of Ireland by Twitter.

In collaboration with the International Special Events Society (ISES) and the International Congress and Convention Association (ICCA), Tourism Ireland has launched a competition aimed at senior executives involved in the meetings, incentives, conferences and events (MICE) sector.

The prize on offer is a ‘t’weetour’ – a tour of Ireland that can be followed on Twitter.

Members of ISES and ICCA who are active in social media are being targeted to enter the competition. Three winners will be selected to travel to Ireland in June, courtesy of Tourism Ireland, and each will have their own itinerary. Though these activities are being kept under wraps for now, visits to key venues like The CCD, the newly opened Titanic Belfast, Muckross Traditional Farms, and Bunratty Castle and Folk Park will no doubt be on the cards.

Showcasing Ireland online

Winners will be invited to live tweet their experiences in Ireland, highlighting the country as a destination to their network of colleagues in the industry.

“Ireland is a wonderful destination for conferences, meetings and incentives and our innovative ‘t’weetour’ will use Twitter to showcase some of our world-class facilities and venues, as well as our spectacular scenery and attractions,” said David Boyce, Tourism Ireland’s head of business and sports tourism.

“Inviting our competition winners to share their live experiences is a great way to highlight what we have to offer in a dynamic and engaging way. It should prove to be a really effective way of engaging with decision makers around GB online – by bringing them along for the virtual journey, we’re hoping to inspire them to recommend Ireland as a destination of choice to all their clients for their next business tourism event.”

Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com