Twitter begins beta testing new business service


15 Dec 2009

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Micro-blogging site Twitter is about to start testing a new service aimed exclusively at businesses using their service, enabling several individuals to essentially “guest tweet” from a single business account.

“It enables users to engage in more authentic conversations with businesses by allowing those organisations to manage multiple contributors to their account,” said Anamitra Banerji for product development at Twitter.

The feature, called Contributors, will allow for an organisation to represent its brand or service on one Twitter account while allowing for several contributors to post from their own account while appearing as a byline.

This feature will be supported in the Twitter API (application programming interface), which means that third-party applications, such as HootSuite, will be able to integrate this functionality, too.

Limited release initially

Contributors is first going to be released in beta to a limited number of testers and after this will get a full launch to businesses and ecosystem partners.

“Our goal at this time is to get basic feedback from business users and ecosystem partners,” added Banerji.

Banjeri also indicated that Contributors was among several new features in development at Twitter right now and that some of these new features will be available to all users while others will be targeted at a specific market.

By Marie Boran

Photo: Twitter’s Contributors will allow for an organisation to represent its brand or service on one Twitter account while allowing for several contributors to post from their own account.